In times of shrinking markets many corporations reached a level of cutting corners, that costs can't be reduced further without damage to the internal structure.
For the majority of enterprises substantial growth of revenue is the door in the wall to reach a healthy future. The biggest challenge for most companies is the return to a path of growth facing the new challenges of vertical business models and their pressure will increase even further in the future:
In some market segments discounter and SB-markets will cause additional trouble on the market.
In difficult economic environments cost consciousness will be always a topic. Having a vision and a clear forward strategy in finding new clients and raising existing revenues is as important though. The good news is: In many companies within the textile, shoe and apparel industry there are huge potentials within their own sales force and customer base that desperately wait to be found like a precious diamond.